A sale nobody could scroll past
A seasonal price campaign built on one idea repeated at every scale, from a 40-foot board to a six-second pre-roll, instead of six ideas competing for the same budget.
+38%Footfall vs. prior season
Loud on purpose.
RUFI is a full-service advertising agency for brands that would rather be argued about than ignored. Strategy, creative and media: one team, start to finish.
Start a brief
Or call +92 312 599 6330
01 · What we do
Most advertising is ignored. That is a craft problem.
We build campaigns that earn attention rather than rent it, and we run them across every place your customer actually spends time.
Our expertise spans traditional and digital media, press, out-of-home, broadcast, social and search, so the message reaches the right people at the right moment instead of everyone at once. Strategy and execution sit in the same room, which is why the idea that gets sold is the idea that ships.
We work with businesses of any size, and we say no to work we cannot make good.
A launch, a rebrand, a seasonal push or a year-round retainer: the process is the same and the team is the same. No account layer between you and the people making the work, no strategy deck that quietly becomes the deliverable.
02 · Who's behind it
Two years in. No interest in slow.
RUFI was started by Waleed Ali on one rule: a campaign that doesn't move the client's number is a campaign that failed, no matter how it looks in the deck.
Google and Meta certified, built on real ad spend rather than theory: the kind of experience that comes from running budgets under your own name, where a wrong call costs the client money, not just a slide in a report. That's the standard the studio runs on for every brief, whatever the size.
Google Ads Certified
Meta Blueprint Certified
2–3Years running campaigns
6Service lines under one roof
1Day, typical response time
Industries we work in ·
RetailFMCGHospitalityReal EstateTechServices
03 · Services
Six things, done properly.
01Brand strategyPositioning, audience, message architecture and the tone that holds it together. The part everyone skips and then pays for twice.
02Campaign creativeConcepts, art direction, copy and the full set of assets, built once and adapted properly for every placement.
03Media planningWhere the budget goes and why. Channel mix, flighting and reach modelling before a single rupee is committed.
04Media buyingNegotiation and placement across print, out-of-home, radio, television and digital inventory, with the rates on the table.
05ProductionPhotography, film, audio and print production managed end to end, from shoot to final delivery, on schedule.
06DigitalPerformance campaigns, social, landing pages and the reporting that tells you honestly what worked.
Got a brief? Good. Let's argue about it.
Tell us what you need04 · Selected work
The argument, and what it moved.
Naming a category before the competition did
Positioning, identity and a launch campaign delivered in eleven weeks, with a media plan weighted to radio and transit where the audience actually was.
4.2MReach in first eight weeks
Twelve years of goodwill, one clear voice
An established business with a confused message. We cut the service list in half, rewrote the whole thing and rebuilt the campaign around what customers already said about them.
2.7×Qualified enquiries
05 · What clients say
Don't take the deck's word for it.
RUFI didn't pitch us ideas. They pitched us numbers, then delivered them. First agency that's made me stop dreading the monthly report.
Fastest brief-to-launch we've run with any agency. Eleven weeks, no scope creep, no surprise invoice at the end.
No account layer, no jargon. The people who made the work were the people on the call. That alone is worth switching for.
See your brand here next.
Get a proposal06 · How we work
Four stages. No surprises.
Stage 01
Brief
A conversation, not a form. What the business needs, what success looks like, and what the budget honestly is.
Stage 02
Strategy
Audience, positioning and channel plan. You see the thinking before you see a single layout.
Stage 03
Make
Concepts, then production. Two routes presented, one developed. We do not pad the presentation.
Stage 04
Run
Placement, live optimisation and a plain-language report on what the money actually did.
07 · Questions
Before you call.
How much does a campaign cost?
Depends on scope. A single launch campaign and a year-round retainer are priced completely differently. Tell us the brief and a rough budget range on the call and we'll tell you honestly what's possible with it.
Do you work with small businesses, or only big brands?
Both. The process doesn't change with the size of the client, only the scale of the media plan does.
How long does a typical project take?
A focused campaign: 4–8 weeks from brief to launch. A full rebrand with a launch campaign attached: 10–14 weeks.
Do you handle media buying too, or just the creative?
Both. Strategy, creative and media planning sit under one roof, so nothing gets lost in a handoff between three separate agencies.
What do you actually need from us to start?
A conversation. Budget range, timeline, and what "working" looks like to you. We'll figure out the rest together on the brief call.